MOTHERHOUSE MAGAZINE News [MOTHERHOUSE] Valentine's Day Fair will be held at 42 locations throughout Japan. Some stores are selling a new product called "Namaekuharuhana," which is filled with fresh cream.
Press Release

[MOTHERHOUSE] Valentine's Day Fair will be held at 42 locations throughout Japan. Some stores are selling a new product called "Namaekuharuhana," which is filled with fresh cream.

2022.01.26

The food brand "Little M OTHER HOUSE", which was born from MOTHERHOUSE, will hold Valentine's Day fairs at 42 locations nationwide, including MOTHERHOUSE directly managed stores, department stores, shopping centers, and airports, starting January 26, 2022 (Wednesday). It will be held. At some stores, we will also sell “Nama Haruhana -IRODORI CHOCOLATE-”, which uses plenty of fresh cream based on Irodori chocolate, and a limited set of leather mini bag and chocolate.


Popular Irodori Chocolate (Sakura, Moegi, Haruka)


New product “Nama Haruhana” limited to events and online stores

Abundant lineup including the new work “Nama Haruhana”

"Irodori Chocolate" is a gradation chocolate that expresses the four seasons of Japan in colors derived from nature.
Among them, the most popular "Haruka" is added with plenty of fresh cream, and a set of two flavors, mellow strawberry and sweet and sour mango, "Nama Haruhana -IRODORI CHOCOLATE-" (2,916 yen including tax) appears for the first time.

Matsuya Ginza, Maru Building, Fujisaki Sendai, Daimaru Fukuoka Tenjin Store, MOTHERHOUSE Online Store limited stores Sold at.

Sold at limited stores such as Matsuya Ginza, Maru Building, Fujisaki Sendai, Daimaru Fukuoka Tenjin, and MOTHERHOUSE Online Store.

"Nama Haruhana -IRODORI CHOCOLATE-" with plenty of fresh cream

12 types of gradation chocolate "Irodori Chocolate"

"Indonesia Origins" with 3 types of milk, White and bitter

[3 types of chocolate Assort and leather mini bag]

"I want to make the scene of buying chocolate more cute and fashionable." Born from such a desire, an Assort set of 3 kinds of leather mini bags made at MOTHERHOUSE 's own factory in Bangladesh, Irodori chocolate and Indonesian origins.
It is a convenient mini bag that is not only gorgeous when you give it to someone you care about, but it is also easy to use for everyday use. It has a compact design by folding the gusset.

color and store
Pink (Sakura, Moegi, Indonesia Origins Milk)
Beige (spring flowers, twilight, Indonesian origins White)

MOTHERHOUSE flagship store, Ginza Store, Tachikawa GREEN SPRINGS Store, Odakyu Shinjuku Store, Kyoto Sanjo Teramachi Store, Daimaru Kyoto Store, NU Chayamachi Store, Nagoya Hisaya Odori Park Store

Blue (Shirogane, Yokaze, Indonesia Origins Bitter)
Ginza Mitsukoshi, Matsuya Ginza, Marunouchi Building, Yokohama Bay Quarter, Fujisaki, Daimaru Fukuoka Tenjin store event space
* Only Ginza Mitsukoshi handles all three types.

“3 types of chocolate Assort with Leather Mini Bag” 6,480 yen (tax included) From left, pink, Beige, blue (height 19 x width 16 x depth 9 cm)

[Gift an original cacao charm]

I made a cacao charm, which is one of the motifs of Little MOTHERHOUSE, with leather. For every 3 pieces of Irodori Chocolate or Indonesia Origins purchased, you will receive one Cacao Charm.
Due to the limited number of distribution, it will end as soon as it is gone.

・Available stores
MOTHERHOUSE directly managed store
*First-come-first-served basis, limited quantity will be handed over.
*Not distributed at department stores, shopping centers, airports, etc.


"Original cacao charm" From the left, red, Yellow, Brown

[Chocolate and jewelry limited-time store]

From 9 to 15 February 2022, A joint store of Little MOTHERHOUSE and Jewelry MOTHERHOUSE will open for a limited time at Ginza Mitsukoshi 1F promotion space. To do. Colorful "Irodori Chocolate" made from carefully fermented cacao by a farmer in Sulawesi, Indonesia, from Sri Lanka, a country where many colored stones such as sapphire can be mined, stone cut, high quality by craftsmen "Shizuku" series that makes full use of casting technology.
These two brands will liven up the Valentine's Day fair with their respective "colors" as the theme.


12 types of “Irodori Chocolate” expressed with colors and flavors derived from nature

"Day and Night Shizuku" with two colored stones that match the shape of a drop

Product information
Name: Raw Haruhana –IRODORI CHOCOLATE-

Contents: 80g
Price: 2,916 yen (tax included)
Available stores: Matsuya Ginza, Maru Building, Fujisaki Sendai, Daimaru Fukuoka Tenjin store, MOTHERHOUSE Online Store

Name: 3 types of chocolate Assort with Leather Mini Bag
Price: 6,480 yen (tax included)
Material (Leather Mini Bag): Cowhide (Bangladesh)
Colors: Pink (Cherry Blossom, Moegi, Indonesia Origins Milk), Beige (Haruhana, Twilight, Indonesia Origins White), Blue (Shirogane, Yokaze, Indonesia Origins Bitter)

・Available stores
Pink (Sakura, Moegi, Indonesia Origins Milk)
Beige (spring flowers, twilight, Indonesian origins White)

MOTHERHOUSE flagship store, Ginza Store, Tachikawa GREEN SPRINGS Store, Odakyu Shinjuku Store, Kyoto Sanjo Teramachi Store, Daimaru Kyoto Store, NU Chayamachi Store, Nagoya Hisaya Odori Park Store

Blue (Shirogane, Yokaze, Indonesia Origins Bitter)
Ginza Mitsukoshi, Matsuya Ginza, Marunouchi Building, Yokohama Bay Quarter, Fujisaki, Daimaru Fukuoka Tenjin store event space
* Only Ginza Mitsukoshi handles all three types.

Guidance of store for a limited time
① MOTHERHOUSE directly managed stores and online stores
Period: January 26 (Wednesday) to February 14 (Monday), 2022
*Including Jewelry MOTHERHOUSE and E.
*Excluding the Osaka Takashimaya store, the Yokohama Bakewater store is closed due to renovations.

②Daimaru Kyoto MOTHERHOUSE Daimaru Kyoto 3F
Period: January 26 (Wednesday) to February 14 (Monday), 2022

③Fujisaki Main Building 7F "Chocolat Marche"
Period: January 27 (Thursday) to February 14 (Monday), 2022

④ Takamatsu Airport Sky and chocolate. TAKAMASTU AIRPORT VALENTINE MARKET 2022
Period: Saturday, January 29, 2022 to Monday, February 14

⑤Daimaru Fukuoka Tenjin Main Building 8F "Confectionery Chocolate Exhibition"
Period: February 2nd (Wednesday) to February 14th (Monday), 2022

⑥Matsuya Ginza 8F "GINZA VALENTINE WORLD"
Period: February 2nd (Wednesday) to February 14th (Monday), 2022

⑦Hakodate Airport TOKYO MARUNOUCHI Valentine Market in Hakodate Airport
Period: February 5th (Sat) to February 14th (Mon), 2022

⑧Yokohama Bakewater 3F Gate Square next to the escalator
Period: February 7 (Mon) to February 14 (Mon), 2022

⑨Maru Building 1F Maru Cube
Period: February 7 (Mon) to February 14 (Mon), 2022

⑩Ginza Mitsukoshi 1F promotion space
Period: February 9-15, 2022 (Tuesday)
*This store will be co-sponsored by Little MOTHERHOUSE and Jewelry MOTHERHOUSE, and will handle chocolate and jewelry.

[What is Little MOTHERHOUSE]
MOTHERHOUSE first food brand, which started in February 2021. Focusing on the rich food ingredients and food culture of developing countries based on the philosophy of “giving the world the potential of food from developing countries”. As the first step, we are developing products using cacao from Indonesia. As of January 2022, the main product lineup is 12 types of beautiful gradation “Irodori Chocolate” 1,296 yen each (tax included) and Indonesia Origins (tablet version) 3 types each 1,620 yen (tax included).
https://info.motherhouse.co.jp/little/


Cacao farmer in Sulawesi, Indonesia


Cacao is grown under the concept of Forest.

[What is MOTHERHOUSE]
“Creating a global brand from developing countries”
We deliver the potential of developing countries to customers around the world through manufacturing. This has been the consistent philosophy since the founding of MOTHERHOUSE. Since its establishment in 2006, we have been manufacturing in six countries, including Bangladesh, Nepal, Indonesia, Sri Lanka, India, and Myanmar, making use of the materials and culture of each country. As of January 2022, we have 34 stores in Japan, 4 stores in Taiwan, 2 stores in Singapore, and Hong Kong.
https://www.mother-house.jp/


Staff at our factory in Bangladesh


Representative and designer Yamaguchi (center) and craftsmen from various countries

[company overview]
Company name MOTHERHOUSE Co., Ltd.
Location NSK Building 2F, 2-27-3 Taito, Taito-ku, Tokyo
Established March 9, 2006
Capital JPY 27,950,000
Business description Planning, production and quality guidance for apparel products and miscellaneous goods in developing countries, sales of such products in developed countries
Representative Eriko Yamaguchi

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