
I am a designer at Eriko Yamaguchi. I would like to share with you where my inspiration came from and what I am particular about when I am making a product.
Beyond T-shirt Organic Cotton
special T-shirts with a message
Beyond the difference, something in common" is the brand concept that ERIKO YAMAGUCHI started with.
In this day and age, conflicts and disputes arise from various differences, but I am making products that transcend national borders with colleagues from 10 different countries.
In the process, we have come to recognize and accept values and differences.
I have put the message of "Let's work toward a common dream or something in common even if we are in different positions" into both my brand and my clothes.
The most important message of the brand is printed on Indian cotton fabrics in black and white.
Block print with traces of handiwork
There are many machine printed T-shirts in the world.
Most of them are uniform and most of them are made by a method called "screen printing".
This method can print designs and colors in great detail.
However, I wondered, "Does this uniform printing method fit the philosophy and the message I want to convey? I thought about it.
It might be more in line with our philosophy if each T-shirt had a different character, with different wear and tear, and a different thinness.
With this in mind, I printed the characters using a traditional Indian technique called block printing, which uses woodblocks.
As you can see, some parts of the letters have been rubbed off, but I would be happy if you could accept them as an expression of recognition of difference!
Enjoy the unique appearance of the letters.
I actually really like the black T-shirt.
I decided to paint the black with white letters, but actually the white dye was so thin that the letters did not come out cleanly.
Only the edges appeared darker, or blurred...the finished product varied considerably.
At first, I thought, "This is NG, isn't it? but this difference was the point for me.
"This is what I want! I want to choose my own unique print feel!" I immediately replied.
Everyone on the team showed such generosity that I was troubled by the opposite.
I hope everyone will enjoy the difference by wearing this T-shirt!
A White Thread Born from a Happening
Actually, this was also born from a happening. When we dyed a white T-shirt entirely black as a sample, only the sewing threads remained white and were not dyed black. (In the final product, the fabric is dyed and then sewn.)
I thought that the white threads looked lovely on the black T-shirt, so I requested, "I want to make only the black T-shirt with white threads! I wanted to use white thread only for the black T-shirts!
This T-shirt came into shape through a variety of coincidences.
Beyond T-shirt Organic Cotton
Beyond T-shirt Organic Cotton
¥12,100(incl. tax)



















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