MOTHERHOUSE, whose philosophy is "Creating a global brand from developing countries," is a hands-on, participatory SDG pavilion operated by KidZania, a children's career and social experience facility, to help children experience the SDGs, become aware of social issues, and think and act independently. Center" (KidZania Tokyo (Koto-ku, Tokyo) and KidZania Koshien (Nishinomiya City, Hyogo Prefecture)) to support the "Change the Future! Action Rally" using KidZania Tokyo (Koto-ku, Tokyo) and KidZania Koshien (Nishinomiya City, Hyogo Prefecture).
Changing the Future! Action Rally" to think about manufacturing in developing countries
After learning about the concept of SDGs through the story of the birth of KidZania, the KidZania SDGs Center will use the "Change the Future! Action Rally," a tool to think about issues facing the earth, such as food loss and mass waste of clothes.
MOTHERHOUSE is cooperating with one of the eight exhibit spots where quiz answers and examples of solutions to issues are presented along with exhibits. Children think about "shopping" and "consumption" as a way to create products that care about human rights and the environment in developing countries, and what actions they can take to solve the problems.
Bring the ticket you received when entering KidZania to the pavilion and learn the story of the birth of KidZania
Visitors with tickets received at the entrance to KidZania learn the story of the birth of KidZania at the pavilion.
Bring the ticket you received at the time of admission and learn the story of the birth of KidZania at the pavilion! Action Rally" rally book, a tool to think about issues facing the earth with KidZania characters.
Visit the eight exhibits in the pavilion and learn the answers to each quiz and learn how the issues are being tackled.
Return to the pavilion and write on the back of the ticket the issue they want to solve the most and the action they can take.
MOTHERHOUSE Background of the cooperation
Many people have an image of poverty and pity when they hear about developing countries, but there are also wonderful technologies, materials, and people who are working hard in developing countries. Our mission is to shine a light on their potential for manufacturing. Through monozukuri, we want to convey the message of human rights, the environment, and the diversity of the world in developing countries.
Today's manufacturing is structured in such a way that someone has to cry. In the process of making something, we must always keep thinking about who is crying. With so much competition for value, we want to make products that no one cries over.
Monozukuri has a heart and is a way to embody the value of existence. We want to convey to children that there are various connections on the other side of products. (MOTHERHOUSE Daisuke Yamazaki, Executive Vice President and Representative Director)
What is KidZania?
KCJ GROUP plans and operates KidZania Tokyo (opened in October 2006) and KidZania Koshien (opened in March 2009), facilities for children aged 3 to 15 to experience work and society. Kidzania is a town about two-thirds the size of real life, with approximately 60 pavilions of real companies, where visitors can experience about 100 different types of jobs and services. The concept of Kidzania is "edutainment," a combination of "education" and "entertainment. It is a "town where children play a leading role" where children can challenge themselves in their favorite jobs and learn about the workings of society while having fun. https://www. kidzania.jp/
What is "MOTHERHOUSE"?
Creating a global brand from developing countries
We deliver the potential of "developing countries" to customers around the world through "Monozukuri". MOTHERHOUSE As of December 2021, we have 35 stores in Japan, 4 stores in Taiwan, 2 stores in Singapore, and Hong Kong, As of December 2021, the company has 35 stores in Japan, 4 stores in Taiwan, 2 stores in Singapore, and Hong Kong.
Company name Kabushiki Kaisha, Ltd. MOTHERHOUSE
Location NSK Building 2F, 2-27-3 Taito, Taito-ku, Tokyo
Established March 9, 2006
Capital 27,950,000 yen
Business Description Planning, production, and quality guidance of apparel products and sundry goods in developing countries, and sales of the same products in developed countries
Representative Eriko Yamaguchi